Yobel
A multinational supply chain management corporation with more than 50 years of experience, operating across 9 countries in Latin America. This was the studio’s largest and most recent project.
SUMMARY
- The challenge: design, build, and launch a large corporate site in three months — not just design the two months, the whole thing — with content adapting correctly across all 9 countries, and constant client feedback along the way.
- My role: UX and UI for the site. The homepage was already designed by Fibra Studio; I picked up and built out the rest.
- The result: a full corporate site, live across 9 country versions, shipped on schedule.
THE PROBLEM
This was the biggest site the studio has built, on the tightest timeline it’s had for something this size: two months, covering design, development, and launch together. The homepage had already been designed by Fibra Studio before the rest of the site began, so every page after it had to hold that same direction without starting from a blank page. On top of the clock, the content had to adapt correctly across nine different countries — a corporation operating in nine markets can’t ship one version and call it done.
THE SOLUTION
I took over UX and UI for the rest of the site once the homepage direction was set, working through constant client feedback instead of one single approval round. Keeping pace with a two-month deadline meant deciding fast without skipping the country-by-country adaptation the content actually needed.
