Moteado
Made in Michoacán, Mexico by fourth-generation maestro mezcalero Juan Pérez García, Moteado is an award-winning artisanal mezcal built on wild-grown agave. The brand is present in stores worldwide.
SUMMARY
- The challenge: keep a premium design consistent on every screen size, on top of Shopify’s built-in limits — and connect every product straight to where people can buy it in person.
- My role: UX consultant and interface quality control.
- The result: a store finder people can actually use, with every product page pointing straight to it.
THE PROBLEM
Moteado started as an ambitious design that had to live inside Shopify’s rules. My job was to find where that design broke on mobile — content jumping into place, product cards resizing awkwardly, buttons too small to tap with confidence — and fix it by hand. Responsive isn’t automatic just because the software supports it; someone has to design it that way on purpose.
THE SOLUTION
The site doesn’t sell directly — it points. Every product page leads straight to Find Us, Moteado’s store locator, so someone who falls for a bottle online can find exactly where to buy it in person, anywhere in the world, in a couple of taps instead of digging through menus.
