← All projects
Rebecca Crews
A luxury multi-category e-commerce brand — beauty, clothing, accessories, shoes, handbags — shipping to over 180 countries.
SUMMARY
- The challenge: build a minimalist store that still reads clearly as a store, with checkout closing in as few steps as possible.
- My role: UX. (UI design: Fibra Studio.)
- The result: a store clean enough to feel premium, without ever hiding what it is — a place to buy.
THE PROBLEM
Minimalist e-commerce has a common failure mode: strip out enough visual noise and people stop recognizing it as a store — they miss the “add to cart,” hesitate at checkout, never finish buying. The brief was simple to say and hard to do: keep it minimal, but make sure every visitor still reads it as a shop, not a lookbook.
THE SOLUTION
I built the UX around one rule: nothing minimal should ever cost the user a step. The path from product to purchase was cut down to as few clicks as it could hold, so the clean look never got in the way of an actual sale.
