About me · Limón o Nada

(ABOUT ME)

I’m Ariana, the person behind Limón o Nada. I design and build digital experiences that help people understand, find their way and act.

WHERE DOES THE NAME COME FROM? THE NAME COMES FROM PERU: THE GREEN LIME IN CEVICHE AND THE EVERYDAY LEMONADE. SOMETHING SIMPLE, WITH CHARACTER, ABLE TO CHANGE EVERYTHING.

THE SPACE BEFORE DECIDING

«NOTHING ISN’T EMPTY: IT’S WHERE THE IDEA BEGINS»

(THE PART THAT ACTS)

I research, prioritise, design, build and test. In short steps, keeping what I observed apart from what I assumed.

■ LIMÓN LISTENS TO JAMIROQUAI

01
Simple is understood, not explained.
The interface helps you understand what to do and guides you when needed.
02
Culture shapes design; trend is noise.
Trends shout and disappear. I build with a brutalist language that doesn’t expire.
03
The system dictates; empty space breathes.
Firm grids, on a base of 8. White space organises; it isn’t wasted.
04
AI doesn’t reject anything; we do.
I use AI to explore, prototype and code faster. Filtering and deciding is still my job.
05
Brutal honesty over the metric.
We look at the need each requirement tries to solve and which alternative answers it better. Metrics guide; they don’t justify pressuring anyone.
06
Selling is the effect; teaching is the purpose.
Every project is different, but the method is taught the same way: by showing the system from the inside.