Edan Studio
Founded by Anna Lewandowska in Barcelona, Edan Studios is a multi-boutique fitness, dance, and pilates club. It exists to inspire wellness through movement — building a community and a second home for its members.
SUMMARY
- The challenge: design a site that catches leads fast and moves them straight into an external booking system — without losing them to information overload.
- My role: UX strategy and minimalist UI design (“O Nada”).
- The result: a page that loads and responds before the user finishes reading the headline.
THE PROBLEM
The client’s need was simple: get people booked into a class as fast as possible. This page wasn’t built to keep visitors exploring — it was built to warm them up and push them, friction-free, to an external checkout. We stripped the layout down, cutting every element that didn’t move someone closer to booking.
THE SOLUTION
Speed is usability. That principle shaped every visual decision — and it shows: the booking button is ready to tap before the user finishes reading the headline, and the page is built to be found, ranking at the top of search results.
